Never Stop Exploring

In a crowded marketplace, The North Face stands out from the herd by remaining focused on the practical application of technology and a passion for adventure always reminding us to – get outside and never stop exploring. Services: Creative Direction, Art Direction


The North Face ecommerce website

The North Face had an aging e-commerce platform in need of a new architecture and aesthetic that would allow the brand’s mission: "inspire people to get outdoors" to shine. Using solid research, creative thinking, and a well-crafted execution we built deep connections that converted shoppers into buyers by empowering, inspiring, and motivating.


The Holiday Gift Guide

The North Face athletes take part in and document epic expeditions, unfortunately, those stories and that content weren't being used to tell the story of those incredible experiences. To change that, we showcased a few in a digital coffee table book/editorial shopping experience. The idea was to sell product with a narrative, and it worked.


Eric Feitel © 2017
Denver, Colorado


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